Great things don't come from comfort zones (RT Bennett) 

The purpose of this place is to clarify the main misunderstandings about Services Marketing learning: 

1. Services Marketing is a bunch of obvious facts
2. Too many pictures are shown during lectures
3. Examples are out of date
4. Theory is boring and useless
5. Reading the content of slideshows

This course has been validated by the College Council. It provides an overall view of Services Marketing and it is not a step towards to the subject. The course content is BtoC-focused, with some elements of human resources management.

Themes and applications have to be carefully chosen to fit into a 21-hour course.